What are Facebook ads?

Facebook ads are messages that businesses place on Facebook. This gives you the flexibility to write in your own voice. Plus, you can reach the people who matter most to you, as explained in the social network’s beginner’s guide.

The essential component of this definition is the word “paid.” Anyone can post on their Facebook page for free—but you never know who’s going to see your post.

A paid ad lets you target a particular demographic, and you can be as specific or as broad as you’d like.

Facebook ad campaigns are available in a variety of formats. You also get to specify how much you want to spend, including:

1. The overall amount
2. Your daily budget
3. Your cost per result

You even get to determine what user actions you want to pay for. That doesn’t mean that Facebook will only charge you when your ad works the way you want it to, but you can choose how they bill you, such as being charged by the number of views or clicks. You have different options depending on the goals you set for your ad.

Why are Facebook ads important?

Facebook has over 2.9 billion monthly active users in the world. With such coverage, one would expect Facebook marketing to be costly, but it’s not. Not only can you set your desired spend to a maximum, but it also costs you less to reach the audience or targeted amount of people as compared to other sites.

Customization

Customization is one of the fantastic features of Facebook advertising that makes this kind of advertising more attractive. Because the platform has so much information about each user, you can target your ads based on almost any demographic feature you can imagine, such as:

• Gender
• Age
• Marital status
• Career field
• Interests
• Location

Plus, customizing the audiences that see a particular post can cut your customer acquisition cost.